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CHI Initiative
The Chi Initiative Phase III, funded by USAID Wildlife Asia, was launched in August 2018, targeting wealthy Vietnamese businessmen between the ages of 35 and ...
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Campaigns
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CHI Campaign Accomplishments Video
The Chi Initiative is a social marketing program designed to encourage Vietnamese businessmen, a key user group, to reject rhino horn and lead a shift in ...
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Chi Initiative
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Wildlife Free Gifting
USAID Wildlife Asia's 2018 consumer research found that one key driver to demand for illegal wildlife products among current and aspiring consumers in China is ...
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Campaigns
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No to Ivory Souvenirs and Gifts
An example of effective leveraging of partnership with the private sector, the video "No to Ivory Souvenirs and Gifts" was produced by the Golden Triangle ...
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Campaigns
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No to Ivory Souvenirs and Gifts
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No to Ivory Souvenirs and Gifts Campaign Report
The No to Ivory Souvenirs and Gifts campaign was produced as part of a collaboration with the Golden Triangle Asian Elephant Foundation (GTAEF)1 of the Minor ...
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