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The CHI Initiative: A Wildlife Demand Reduction Campaign in Vietnam

The Chi Initiative is a social marketing program designed to encourage Vietnamese businessmen, a key user group, to reject rhino horn and lead a shift in ...

U.S.–Thai Campaign Reduces Consumer Demand for Illegal Wildlife Products by More than Half

The United States and Royal Thai Governments celebrated World Wildlife Day on March 3 noting that a joint awareness campaign has helped reduce the demand for ...

USAID Engages 100 Buddhist Leaders to Counter Spiritual Beliefs that Drive Demand for Wildlife Products in Thailand

The United States Agency for International Development (USAID) and the International Network of Engaged Buddhists (INEB), in collaboration with Thailand’s ...

USAID Launches “Only Elephants Wear Ivory Best” Campaign in Thailand

Demand for ivory jewelry and accessories in Thailand is driven by the perception that ivory is beautiful and brings happiness. On September 19, USAID Reducing ...

USAID launches a campaign to challenge spiritual beliefs about wildlife products

Spiritual beliefs drive wildlife consumption in Thailand, which feeds demand for illegal products from across the region.

USAID Shares Findings from Review of Nine Highly Effective Demand Reduction Campaigns

On October 27, 2022, USAID Reducing Demand for Wildlife (RDW) hosted a one-hour webinar on the Review of USAID Wildlife Asia Social and Behavior Change ...

Best practices from social and behavior change communication (SBCC) campaigns to reduce demand for wildlife products need to be shared to expand knowledge and ...