USAID Reducing Demand for Wildlife
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    1. USAID Shares Findings from Review of Nine Highly Effective Demand Reduction Campaigns

      On October 27, 2022, USAID Reducing Demand for Wildlife (RDW) hosted a one-hour webinar on the Review of USAID Wildlife Asia Social and Behavior Change ...

      Located in News / All News
    2. Chi III Campaign Cited in IUCN's Latest Rhino Report Located in News / All News
    3. Chi Initiative Phase III Campaign Report

      The Chi Initiative was designed to change status-seeking consumption behaviors among the target audience of Vietnamese businessmen. The campaign focused on ...

      Located in Campaigns / Chi Initiative
    4. CHI Campaign Accomplishments Video

      The Chi Initiative is a social marketing program designed to encourage Vietnamese businessmen, a key user group, to reject rhino horn and lead a shift in ...

      Located in Campaigns / Chi Initiative
    5. CHI III Initiative Campaign Video (Short Version) Located in Campaigns / Chi Initiative
    6. CHI III Initiative Campaign Video (Full Version)

      USAID Wildlife Asia recently launched a new video public service announcement for the Chi III Initiative, a social and behavior change communication (SBCC) ...

      Located in Campaigns / Chi Initiative
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