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This event is part of social mobilization activities to engage Buddhist monks and nuns to amplify the messaging of USAID Wildlife Asia’s campaign to reduce ...

Thailand’s “Beautiful Without Ivory” Campaign was presented on November 21, 2019 during the USAID Counter Wildlife Trafficking Learning Event held at the USAID ...

The “Beautiful Without Ivory” campaign aims to reach and engage those who desire to buy and use ivory jewelry and accessories because of its perceived beauty. ...

The “Beautiful Without Ivory” campaign aimed to reach and engage those who desire to buy and use ivory jewelry and accessories because of its perceived beauty. ...

This Journal was developed by the Central Committee for Propaganda and Education to serve as a guide for Vietnamese government communicators to provide ...

CHI Campaign Accomplishments Video

The Chi Initiative is a social marketing program designed to encourage Vietnamese businessmen, a key user group, to reject rhino horn and lead a shift in ...

CHI Initiative

The Chi Initiative Phase III, funded by USAID Wildlife Asia, was launched in August 2018, targeting wealthy Vietnamese businessmen between the ages of 35 and ...

The Chi Initiative was designed to change status-seeking consumption behaviors among the target audience of Vietnamese businessmen. The campaign focused on ...

The Chi Initiative was designed to change status-seeking consumption behaviors among the target audience of Vietnamese businessmen. The campaign focused on ...